Thursday, June 4, 2009

red: organic custom couture

you know that red is organic custom couture... but we just can't wait to share our latest design work! can you imagine these stunning mohair pieces in an elegant setting, custom designed with help from Theresa Heard, one of our resident design mavens...?! pairing printed floral linen bolsters with a mohair body and cut velvet bench, these dream pieces are one-of-a-kind (well... two in this case) delights.


not only an elegantly uncommon combination of textures and patterns, these day beds hold you like a cloud. combining a dense foam core and a down wrap, they will endure and envelope for years to come.

if you are thinking about a new piece of furniture, now really is the time to order. in this increasingly disposable economy, we want to share with you exactly what makes red's sofas not only stylish but sturdy and enduring pieces you'll love for years to come:

to this end, the above map and guide below focuses on our newest acquisition - red: Organic Couture, a fully organic and environmentally responsible custom upholstery line from one of our favorite makers and crafters of fine furniture.

1. Seat Cushions: red's standard cushion is now renewable, soy based foam, with fiber wraps in 100% cotton down proof ticking. the soy-based foam replaces 20% of the petroleum-based ingredients with renewable, soy-based polyol. our upgrade is the luxuriously soft Eco-Lux cushion made with a soy-based foam core warpped in corn-based Ingeo fibers blended with down and feathers. Ingeo is the world's first man made fiber derived from 100% annually renewable resources. both reduce the amount of petroleum based products used, which is better for our homes and our environment.

2 & 3. Back & Throw Pillows: pillows are made from 100% recycled fibers taht are created from clear and white plastic bottles. the Eco-Lux upgrade is also available.

4. Seat Deck & Trim Pads: Pads are made up of 80% regenerated fibers.

5. Arm Padding: Foam padding is Preserve foam with soy-based BiOH polyol which replaces 30% of petroleum-based products.

6. Fabrics: our premium selection of fabrics includes several natural and organic fabrics.

7. Frame: constructed with engineered wood panels from FSC (Forestry Stewardship Council) and SFI (Sustainable Forestry Initiative), these panels use less old growth timbers and maximize lumber yields. Even more, the springs used in our frames are made from 80% recycled metal.

8. Recycling: throughout the crafting organization, we recycle paper, plastic, aluminum products and cardboard. in manufacturing, all fabric, trimmings and fiber waster are recycled through a national waste management company who, in turn disbributes almost 100% of our raw materials for use in other products.

as part of our commitment toward a better future, one tree will be donated to American Forest for every piece of red: Organic Couture sold.


we'd love to answer any questions you have and hope this brief briefing puts your mind at ease: we are offering you the best of pieces at the best of prices. come in and visit our design center for the full treatment or call and let us know what look you'd like to see more of!

below is simply a sampling. we have more options at our website or call us at 830.990.0700 or email at info@redinfred.com to find out more!

sofas, chairs, loungers, bar and counter stools... design them just the way you'd like them before june 13th!

if you've been thinking, even musing about a new sofa, chair, bed or ottoman - call and talk to our resident expert, Theresa Heard... she's a delight to work with and would love to help you design the perfect organic couture home!

Tuesday, June 2, 2009

hydrate in style...

you've seen him around town... you know him as fred.  it's water, sure.  but it just makes everything else look and taste, like, well... water under the bridge.  red in fred is partnering with fred bottled water to serve up the water everyone is serving.  for summer barbeques, graduation parties... the fourth of july - when you are chilling drinks, chill with fred!


available in two sizes, this water fits flat in a bag or purse and is a style-savvy alternative to all the regular options.


whether you're serving tea-length and tie bound guests...

or the college returnee... Fred is now available at, where else... but red!